Alison has been working and teaching within the creative industries for 15 years, both employed and freelancing as a camerawoman, producer and director.  Teaching at the University of Salford for five years until 2004, she also co-founded her own production company, RipRoar Productions, in 2001 and co-founded her current organisation, Morphic (formerly Creative Industry in Salford, CRIS), with a host of others from the creative and public sector.

Morphic are in their tenth year of operation and aims to support regeneration in some of the most deprived wards of Salford. They are using their model of creative interventions to great success across Salford and other areas of Greater Manchester. They have worked with over 3,000 people on creative projects, supported growth of the community creative sector and the wider creative sector, as well as supporting creative and media businesses and freelancers. Now Salford has MediaCityUK, they see even more reason to continue the work and ensure that the impact of that development reaches into the communities that surround it, and, more importantly, give real creative talent from a host of backgrounds an access point.

Across the arts, culture and media, the reach of opportunity is vital in delivering social as well as economic and ecological sustainability.  In addition to being CEO of Morphic, Alison is also co-founder of Manchester District Music Archive, the Union Learning Rep for BECTU Freelance NW Region, a Member of Quays Visitor Destination Group and Co-Chair of Quays Programming Group.